Advertising Principles and Practice (Record no. 2113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00334nam a22001337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240605124131.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788121940016 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | S. Chand |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Principles and Practice |
| Remainder of title | : With 17 Recent Indian Case Studies |
| Statement of responsibility, etc. | by Gupta, Ruchi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | S. Chand |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Department of General Management- Hetauda School of Management and Social Sciences | Department of General Management- Hetauda School of Management and Social Sciences | 01/01/2023 | 16034 | 659.1 Gup 2016 | 16034 | 01/01/2023 | 448.00 | 01/01/2023 | BK |