Integrated Advertising, Promotion, and Marketing Communication (Record no. 2123)
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000 -LEADER | |
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fixed length control field | 00367nam a22001457a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240605124133.0 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789332518377 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Pearson |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
245 ## - TITLE STATEMENT | |
Title | Integrated Advertising, Promotion, and Marketing Communication |
Statement of responsibility, etc. | by Clow, Kenneth E. / Baack, Donald E. |
250 ## - EDITION STATEMENT | |
Edition statement | Sixth |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Pearson |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | BK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Hetauda School of Management and Social Sciences | Hetauda School of Management and Social Sciences | 01/01/2023 | 16045 | 659.1 Clo 2021 | 16045 | 01/01/2023 | 01/01/2023 | BK |